Thursday, April 21, 2005

Adobe Hunting for Flash?

More info on the Adobe / Macromedia merger. According to this article on InternetNews:
Purchasing Macromedia would help Adobe stake new ground for selling graphics software to mobile and enterprise segments, which Adobe CEO Bruce Chizen said on a conference call would help Adobe customers cope better with the explosion in digital information.

"Together, we will be able to offer customers full, integrated solutions for next-generation communication and interaction, especially on non-PC devices," Chizen said, noting that the high-tech sector is seeing evolving methods of accessing that information, including documents, images, Internet, television and new wireless and non-PC devices.
Sounds like the impetus for the acquisition is to acquire Flash-on-device tech which is starting to make inroads on palmtops and mobile phones. Not surprisingly, then, there's no mention of Director in the article.


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