Tom Higgins on the Austin Casual Games Conference.

Tom Higgins recently posted a blog entry about his thoughts on the Austin Games Conference. In particular, he talks about the growing interest in the casual games market.

Everyone agreed that the casual games business is a looming opportunity that will only grow in the coming years. Just a few years ago the notion of casual games being an industry itself would likely have been laughed at, especially if one tried to claim that revenue numbers from casual games would soon be approaching levels similar to traditional games (high-end PC or console titles).